![]() ![]() Planning for 2021, we already knew from Datareportal's July 2020 Digital snapshot that nearly half of respondents have spent more time on social media due to COVID-19, evidenced by a 10% YOY increase in usage resulting in 3.96 billion active users in July 2020. ![]() ![]() It's no surprise that this year has seen unprecedented change in social media usage, alongside a whole host of other customer behavioral factors. Renowned for an agile approach, social media marketing requires channel managers to keep up to date with the latest SMM trends in technical and social developments to make sure they are exploiting all the opportunities available. Social media has proven itself to be a valuable channel for marketers to reach and convert customers. Back in January, we collated your top 6 social media marketing (SMM) trends to reach and convert more customers, but how's it going so far? We predicted social media would continue to grow in 2021, and it did.
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